Geocoding describes the process of transforming ordinary tabular records based on descriptions such as an address, name or coordinates into a geographic object that can be displayed on a map. Once a location or address is coded, it is stored in a spatially-aware database management system (DBMS) from which users can query and find, analyze data geographically and visualize using a mapping software.
In business and government, critical decisions happen every day based on geo-location data. Geocoding provides the data needed to make more informed decisions, whether performing market analysis, targeting customers geographically, assessing risks and a variety of other applications. As a global leader in geospatial data and software products and services, NAVmart is capable of providing geocoding solutions tailored to your needs.
Find An Address With Geocoding
Geocoding makes it possible to find the geographical coordinates of an address, even if the textual information you have is incomplete. Using HERE Location Platform Geocoder Components, you’re able to locate an address virtually anywhere in the world. Practical uses include:
Validating the shipping address of a purchase order
Pinpointing precise locations to provide more responsive services
Analyzing and understanding geographic patterns and trends
Calculating navigation and planning efficient routes
Geo-referencing data by location within selected parameters
Locate a List of Clients
Geocoding allows organizations to attach a coordinate to the tabular records within a database, making the file mappable and available for spatial analysis. This makes it possible to locate a list of clients by precise geographic data in conjunction with collected information such as address and zip code, family composition and demographics, purchasing history and a variety of other differentiating factors.
Locating a list of clients with geocoding is a value tool in:
Determining the viability of a commercial or retail site or facility
Understanding marketing analysis and segmentation
Defining sales territories and identifying gaps and opportunities
Forming and improving marketing and advertising strategies
Reverse geocoding takes location information received from a GPS-enabled device or digital signal on a map and turns it into a readable description such as a place name or address. It answers where a person, package or asset is as well as the context to determine its geographic position to other addresses, places and locations.
Reverse Geocoding is applied in a variety of industries and applications include:
Delivering mobile, in-app and social media advertisements and notifications based on geographic location
Responding to calls for help and emergency situations including identification of local resources and travel information
Providing location assistance and navigation to field representatives, work crews and delivery drivers
Updating delivery and service arrival status for improved customer experience and satisfaction
Contact NAVmart About Geocoding Applications
At NAVmart, we offer a complete range of products and services that deliver the data required to compete in the modern marketplace. Our expert data engineers will work with you to develop a custom solution that delivers the information and functionality you require. Send us an email or call 844.440.1630 to speak to a knowledgeable representative today.
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